300 frameworks

Models, annotated.

Named frameworks and mental models that come up across the notes, with the person who discusses them most.

Opportunity Solution TreeClaire Vo130 notesContinuous DiscoveryTeresa Torres97 notesJobs To Be DoneBob Moesta53 notesProduct TrioChristina Wodtke42 notesProduct DiscoveryMarty Cagan32 notesMinimum Viable ProductEric Ries28 notesProduct Operating ModelMelissa Perri26 notesAssumption TestingTeresa Torres25 notesOKRsClaire Hughes Johnson25 notesStory MappingTeresa Torres23 notesEmpowered Product TeamsMarty Cagan20 notesNorth Star MetricHila Qu17 notesContinuous Discovery HabitsTeresa Torres16 notesScrumMelissa Perri16 notesProduct-Market FitGustaf Alstromer15 notesProduct ModelMarty Cagan15 notesStory-Based InterviewingTeresa Torres15 notesDual-Track AgileCamille Hearst13 notesLean StartupCam Adams13 notesAssumption MappingTeresa Torres12 notesCustomer DevelopmentMarty Cagan12 notesInterview SnapshotTeresa Torres12 notesOpportunity AssessmentMarty Cagan12 notesRacecar Growth FrameworkLenny Rachitsky12 notesProduct-Led GrowthBret Taylor11 notesBusiness Model CanvasTeresa Torres10 notesEmpowered Product TeamMarty Cagan10 notesProduct/Market FitMarty Cagan10 notesProduct StrategyShreyas Doshi Live10 notesProduct VisionMarty Cagan10 notesWorking BackwardsAnuj Rathi10 notesA/B TestingMarty Cagan9 notesDesign SprintChandra Janakiraman9 notesDesign ThinkingPeter Deng9 notesConfirmation BiasTeresa Torres8 notesFirst Principles ThinkingJohn Mark Nickels8 notesGrowth LoopsElena Verna 3.08 notesModel Context ProtocolLenny Rachitsky8 notesOKRs (Objectives and Key Results)Christina Wodtke8 notesOpportunity MappingTeresa Torres8 notesProduct PrinciplesNoah Weiss8 notesRadical CandorAlexander Embiricos8 notesDeliberate PracticeTeresa Torres7 notesExperience MapTeresa Torres7 notesNet Promoter ScoreAnnual AI sentiment survey7 notesPre-MortemAnnie Duke7 notesRetrieval-Augmented GenerationChip Huyen7 notesVan Westendorp Price Sensitivity MeterGrant Lee7 notesEigenquestionsInterview Q Compilation6 notesError AnalysisHamel Husain6 notesHero's JourneyAndy Raskin6 notesKanbanMarty Cagan6 notesLLM-as-JudgeTeresa Torres6 notesProduct Market FitCamille Ricketts6 notesRetrieval-Augmented Generation (RAG)Teresa Torres6 notesSystems ThinkingAdam Ward6 notesWaterfallMarty Cagan6 notesCohort Retention AnalysisLenny Rachitsky5 notesContext EngineeringDan Shipper5 notesCrossing the ChasmAdam Grenier5 notesEvalsCat Wu5 notesFive WhysYuhki Yamashata5 notesFour Big RisksMarty Cagan5 notesFour Product RisksMarty Cagan5 notesMinto Pyramid PrincipleMaggie Crowley5 notesObjectives and Key Results (OKRs)Teresa Torres5 notesOpportunity Solution TreesTeresa Torres5 notesProcedural JusticeTeresa Torres5 notesProduct ScorecardMarty Cagan5 notesProduct TriosTeresa Torres5 notesTeam TopologyMarty Cagan5 notesTwo-Way Door DecisionsTeresa Torres5 notesCohort AnalysisLenny Rachitsky4 notesContext RotTeresa Torres4 notesDeep WorkLenny Rachitsky4 notesDogfoodingGina Gotthilf4 notesFeature TeamMarty Cagan4 notesFew-Shot PromptingSander Schulhoff4 notesGood Strategy Bad StrategyJag Duggal4 notesHypothesis TestingTeresa Torres4 notesInnovation AccountingEric Ries4 notesInternal Family SystemsKenneth Berger4 notesLean CanvasMarty Cagan4 notesLean UXMarty Cagan4 notesLLM-as-a-JudgeTeresa Torres4 notesNonviolent CommunicationDaniel Lereya4 notesOpportunity CostShreyas Doshi4 notesOutcome-Based RoadmapMarty Cagan4 notesPair ProgrammingFarhan Thawar4 notesPersonasMarty Cagan4 notesProduct Leadership WheelTeresa Torres4 notesProduct SenseMarty Cagan4 notesRACILenny Rachitsky4 notesRapid Response TeamMarty Cagan4 notesRICEJiaona Zhang4 notesShape UpDaniel Lereya4 notesSingle-Player ModeLenny Rachitsky4 notesWaterfall DevelopmentMarty Cagan4 notesAgile ManifestoMelissa Perri3 notesAha MomentHila Qu3 notesContinuous DeploymentMarty Cagan3 notesContinuous Discovery and DeliveryMarty Cagan3 notesConway's LawDhanji R. Prasanna3 notesCustomer 360 DatabaseHila Qu3 notesDirectly Responsible Individual (DRI)Brian Halligan3 notesDiscovery And DeliveryMarty Cagan3 notesDisruption TheoryLenny Rachitsky3 notesDORA MetricsNicole Forsgren3 notesEscalation Of CommitmentTeresa Torres3 notesExtreme ProgrammingMarty Cagan3 notesFail FastMarty Cagan3 notesFeature FactoryLenny Rachitsky3 notesFeature TeamsMarty Cagan3 notesFounder ModeHowie Liu3 notesGentle DeploymentMarty Cagan3 notesGetting Things DoneTeresa Torres3 notesGrowth EngineLenny Rachitsky3 notesHigh-Fidelity PrototypingMarty Cagan3 notesHigh-Integrity CommitmentMarty Cagan3 notesHigh-Integrity CommitmentsMarty Cagan3 notesIdeal Customer ProfileJeanne Grosser3 notesIdeal Customer Profile (ICP)Annie Pearl3 notesIncrementality TestingArchie Abrams3 notesJobs to be doneLenny Rachitsky3 notesMulti-Touch AttributionJonathan Becker3 notesNominal Group TechniqueAnnie Duke3 notesopportunity solution treeTeresa Torres3 notesParkinson's LawFarhan Thawar3 notesPirate MetricsGia Laudi3 notesPivotEric Ries3 notesProduct-Market Fit SurveyLenny Rachitsky3 notesProduct OperationsBrian Tolkin3 notesPyramid PrincipleJessica Fain3 notesRapid PrototypingMarty Cagan3 notesReverse TrialAlbert Cheng3 notesSAFe (Scaled Agile Framework)Melissa Perri3 notesScientific MethodTeresa Torres3 notesSean Ellis TestSean Ellis3 notesStory-Based Customer InterviewsTeresa Torres3 notesSuccess FunnelTeresa Torres3 notesTeam ObjectivesMarty Cagan3 notesTeam TopologiesMarty Cagan3 notesTechnology Adoption CurveMarty Cagan3 notesTwo-Way WriteupsLane Shackleton3 notesUsability TestingMarty Cagan3 notesUser Story MappingTeresa Torres3 notesVision PivotMarty Cagan3 notes10/10/10 RuleTeresa Torres2 notes7 PowersHamilton Helmer2 notesA/A TestingMarty Cagan2 notesAggregation TheoryLenny Rachitsky2 notesAgileMarty Cagan2 notesAI evalsTeresa Torres2 notesAmdahl's LawVarun Mohan2 notesBar RaiserBill Carr2 notesBase RatesTeresa Torres2 notesBitter LessonDr. Fei Fei Li2 notesBuild-Measure-Learn CycleMarty Cagan2 notesBuild To Learn Vs Build To EarnMarty Cagan2 notesBuild TrapMelissa Perri2 notesBuild vs Buy DecisionMarty Cagan2 notesBusiness Outcomes vs. Product OutcomesTeresa Torres2 notesCareer LadderLenny Rachitsky2 notesChallenger SaleMatt Dixon2 notesCharter Customer ProgramMarty Cagan2 notesCognitive LoadLenny Rachitsky2 notesCommunities Of PracticeTeresa Torres2 notesConjoint AnalysisGrant Lee2 notesConstitutional AIBenjamin Mann2 notesContinuous DeliveryMarty Cagan2 notescontinuous discoveryTeresa Torres2 notesContinuous Integration And Continuous DeploymentMarty Cagan2 notesContinuous Product DiscoveryMarty Cagan2 notesContribution MarginLenny Rachitsky2 notesCorrelation AnalysisLenny Rachitsky2 notesCounter-PositioningRoger Martin2 notesCritical MassLenny Rachitsky2 notesCustomer DiscoveryMarty Cagan2 notesCustomer Discovery ProgramMarty Cagan2 notesCustomer Impact AssessmentMarty Cagan2 notesDACIMelissa Tan2 notesDecision LogKevin Yien2 notesDedicated Product TeamsMarty Cagan2 notesDialogue Vs. DiscussionTeresa Torres2 notesDiscovery SprintMarty Cagan2 notesDouble DiamondTeresa Torres2 notesDRICELenny Rachitsky2 notesDual Track AgileMarty Cagan2 notesDual-Track DevelopmentTeresa Torres2 notesEisenhower MatrixMaya Prohovnik2 notesEmbeddingsLenny Rachitsky2 notesEmpowered Product Team ModelMarty Cagan2 notesEnergy AuditMatt Mochary2 notesEnneagramDrew Houston2 notesEscalation of CommitmentTeresa Torres2 notesExperience MappingTeresa Torres2 notesExplore And ExploitAda Chen Rekhi2 notesFear SettingPaul Millerd2 notesFeature Teams Versus Empowered Product TeamsMarty Cagan2 notesFeature Teams vs. Product TeamsMarty Cagan2 notesFinite and Infinite GamesJason Fried2 notesFive Assumption TypesTeresa Torres2 notesFlipped ClassroomTeresa Torres2 notesFlywheelLenny Rachitsky2 notesForward Deployed EngineeringNabeel S. Qureshi2 notesFounder-Led SalesJen Abel2 notesFour Levels Of Product AnalysisTeresa Torres2 notesFour Product Risks (Value, Usability, Feasibility, Viability)Marty Cagan2 notesFunnel ModelJonathan Becker2 notesGap AnalysisMarty Cagan2 notesGolden DatasetLenny Rachitsky2 notesGolden Dataset EvalsTeresa Torres2 notesGoodhart's LawTobi Lutke2 notesGrowth AccountingNaomi Gleit2 notesGrowth loopsLenny Rachitsky2 notesGrowth ModelAlbert Cheng2 notesGuardrail MetricsLauryn Isford2 notesGuiding PrinciplesTeresa Torres2 notesHow Might WeTeresa Torres2 notesICE ScoringTeresa Torres2 notesImpact MappingTeresa Torres2 notesInnovator's DilemmaShweta Shriva2 notesInterview SnapshotsTeresa Torres2 notesIterative DeploymentKarina Nguyen2 notesJevons ParadoxBenedict Evans2 notesJobs to be DoneHiten Shah2 notesJob StoryLenny Rachitsky2 notesKano ModelLenny Rachitsky2 notesKeeper TestElizabeth Stone2 notesKeystone HabitsTeresa Torres2 notesK-FactorLenny Rachitsky2 notesKnowing-Doing GapJeffrey Pfeffer2 notesLadder of EvidenceTeresa Torres2 notesLadder of InferenceTeresa Torres2 notesLadder Of InferenceTeresa Torres2 notesLatent DemandBoris Cherny2 notesLeading And Lagging IndicatorsTeresa Torres2 notesLive-Data PrototypeMarty Cagan2 notesLLM-as-a-judgeTeresa Torres2 notesLLM as a JudgeHamel Husain2 notesLNO FrameworkShreyas Doshi2 notesLoss AversionJackson Shuttleworth2 notesLubricantsLenny Rachitsky2 notesMagic LoopLenny Rachitsky2 notesMaker BillingShishir Mehrotra2 notesManagement By ObjectivesMarty Cagan2 notesManagement By Wandering AroundMarty Cagan2 notesMarket Requirements DocumentMarty Cagan2 notesMaslow's Hierarchy of NeedsMatt Mullenweg2 notesMedia Mix ModelingJonathan Becker2 notesMental RepresentationsTeresa Torres2 notesMinimal Viable ProductMarty Cagan2 notesMissionaries Versus MercenariesMarty Cagan2 notesMissionaries Vs. MercenariesMarty Cagan2 notesMission Vision Strategy Goals RoadmapLenny Rachitsky2 notesModel Context Protocol (MCP)Dhanji R. Prasanna2 notesMulti-Agent OrchestrationTeresa Torres2 notesMultitrackingTeresa Torres2 notesMVP TestsMarty Cagan2 notesNet Revenue RetentionLenny Rachitsky2 notesNetwork EffectsYuriy Timen2 notesNow Next Later RoadmapTeresa Torres2 notesObjectives and Key ResultsTeresa Torres2 notesObjectives And Key ResultsMarty Cagan2 notesOKRMarty Cagan2 notesOKR (Objectives and Key Results)Marty Cagan2 notesOkrsMarty Cagan2 notesOpinionated softwareBarbra Gago2 notesOpportunity BacklogMarty Cagan2 notesOutcome-Based PricingEoghan McCabe2 notesOutcome-Based Product ManagementTeresa Torres2 notesOutcome ThinkingTeresa Torres2 notesPain and PullLenny Rachitsky2 notesPayback PeriodDan Hockenmaier2 notesPeanut Butter Product StrategyMarty Cagan2 notesPilot TeamsMarty Cagan2 notesPlaying to WinAnnie Pearl2 notesPortfolio RoadmapMarty Cagan2 notesPositioningLenny Rachitsky2 notesProduct CouncilMarty Cagan2 notesProduct Discovery Risks (Value, Usability, Feasibility, Viability)Marty Cagan2 notesProduct-Led Growth FunnelHila Qu2 notesProduct-Led SalesNaomi Ionita2 notesProduct Manager As CEO Of The ProductMarty Cagan2 notesProduct OpsMarty Cagan2 notesProduct Owner RoleMarty Cagan2 notesProduct Portfolio PlanningMarty Cagan2 notesProduct PositioningMarty Cagan2 notesProduct Requirements Document (PRD)Lenny Rachitsky2 notesProduct ScorecardsMarty Cagan2 notesProduct Team Vs Feature TeamMarty Cagan2 notesProgressive DeploymentMarty Cagan2 notesProject ModelMarty Cagan2 notesPrompt EngineeringTeresa Torres2 notesRAPIDLenny Rachitsky2 notesReady-Fire-AimMarty Cagan2 notesReference CustomersChristian Idiodi2 notesReinforcement Learning EnvironmentsEdwin Chen2 notesRESTLenny Rachitsky2 notesRetrieval Augmented GenerationLenny Rachitsky2 notes