Framework · 3 notes · discussed by Marty Cagan

Fail Fast

Every note in the archive that names Fail Fast: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganApr 2, 2011

The Importance Of Failing

Apr 2, 2011

Marty Cagan argues that product teams learn most when they put early, rough ideas in front of real users, and that they should do so faster than feels comfortable. He notes that polishing ideas in private mostly deepens…

SVPG · Marty CaganJan 26, 2010

Regaining Your Product Mojo

Jan 26, 2010 · 5 min

Marty Cagan follows up on his earlier argument that product organizations often degrade into service teams that merely document others' decisions. He offers ten practical moves for reclaiming influence: deep customer…

SVPG · Marty CaganFeb 25, 2009

Visiontyping and the Hands-On Executive

Feb 25, 2009 · 4 min

Cagan argues that when executives are deeply hands-on with products, product teams should use "visiontyping", a lightweight, high-fidelity prototype focused on core concepts rather than completeness. He contrasts three…