Drawer 02 · 536 notes · 32 people · 2005–2026

Discovery & customer research

Customer interviews, opportunity mapping, validation, and jobs to be done

Q:
Answers from Discovery & customer research notes, cited
Lenny’s Podcast94 min

The ultimate guide to JTBD

Bob Moesta · Aug 24, 2023
Key learnings
  • Customers hire products to make progress in a context; understanding the context and desired outcome matters more than simply…
  • Start from the struggling moment that causes demand, since a product alone does not create demand; use those moments to guide…
  • Model switching as forces: push and pull drive change, while anxiety of the new and habit of the present hold people back, and…
Lenny’s Newsletter · Free post♥ 363

How to develop product sense

Mar 15, 2022 · 18 min

Jules Walter argues that product sense is a learned skill rather than an innate talent, defined as consistently crafting products that have the intended impact on users through empathy and creativity. He offers four…

Lenny’s Podcast173 min

Building product at Stripe: craft, metrics, and customer obsession

Jeff Weinstein · Jul 11, 2024
Key learnings
  • Treat a customer who takes time to complain as a rare gift; respond quickly and personally, since speed signals that you care.
  • Before investing in craft or polish, confirm the product solves a burning problem customers would pause their day for; polish…
  • Discount feedback from friends and casual users; focus on the specific target customer who has the problem and would pay to solve…
Lenny’s Newsletter♥ 305

How to validate your B2B startup idea

Aug 15, 2023 · 37 min
Subscriber post — summary only

Part two of a B2B startup series examines how founders validate an idea before committing. Drawing on interviews with about two dozen companies, it lays out four validation paths (manual, listening, prototype with…

Lenny’s Newsletter · Free post♥ 123

A Three-Step Framework For Solving Problems 👌

Jun 14, 2019 · 13 min

“[](https://substackcdn.com/image/fetch/$s!zHZ!,fauto,qauto:good,flprogressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fec85cabc-5222-4a71-9e48-159f1981c07e1600x800.png) It’s 2012 and our team has just joined Airbnb. We’re tasked with building out a “social travel” experience for Airbnb travelers. The thinking is that travelers on Airbnb are siloed across the city, and if we…”

@ttorres · Teresa Torres on X♥ 17
Later this month I'll be hosting two mini-workshops on the skills that I think will differentiate the best product teams from the rest. AI Evals: The New Discovery Habit 🗓️ September 23, 2026, 9am-10:30am PDT In this session, you'll get introduced to what AI evals are, you'll receive a blueprint…
@ttorres · Teresa Torres on X♥ 18
Customers describe the problem right in front of them—not their wildest dreams. That's the trap Chris (Aha!) sees teams fall into during discovery. "It's very difficult for them to imagine that you might deliver their wildest dreams." The real skill in product discovery is extrapolation: taking…
Lenny’s Podcast91 min

The UX research reckoning is here

Judd Antin · Jan 4, 2024
Key learnings
  • Much research sits in a 'middle range' of questions that are interesting but rarely drive business decisions; push for macro…
  • Integrate researchers from the beginning of product processes rather than calling them in at the end as a service function; their…
  • Watch for 'user-centered performance': late-stage requests to validate assumptions or check boxes that signal customer obsession…
Lenny’s Newsletter · Free post♥ 148

How to validate your startup idea

May 10, 2022 · 56 min

Todd Jackson, a seed-stage investor at First Round Capital, interviewed founders of eight companies (Vanta, Flexport, Cocoon, Good Dog, Snackpass, Rec Room, LaunchDarkly, Pinwheel) about how they chose and validated…

@ttorres · Teresa Torres on X♥ 12
Product management is laced with one stubborn bias: we overvalue our own ideas about what to build next. Steve (Vistaly) says minds rarely change until teams hear customers describe the problem in their own words. That's why Vistaly puts interview evidence directly on the opportunity solution…
Product Talk · Teresa TorresMar 23, 2016

An Introduction to Product Discovery

Mar 23, 2016 · 3 min

Teresa Torres argues that many product managers remain unaware of a fundamental shift toward modern product discovery, despite the Lean Startup and design thinking having been around for years. She observes that many…

Lenny’s Podcast101 min

Be fundamentally different, not incrementally better

Jag Duggal · May 16, 2024
Key learnings
  • Start from a deep, emotionally felt customer pain point rather than a feature idea; Nubank tied its origin to widely hated…
  • Use the Sean Ellis survey as a gate before scaling: ask how disappointed users would be if the product disappeared, and raise the…
  • Keep small, measure whether customers truly love it, and avoid scaling problems that aren't yet solved; scaling early creates big…
Product Talk · Teresa TorresFeb 8, 2017

The Evolution of Modern Product Discovery

Feb 8, 2017 · 30 min

Teresa Torres traces how product discovery has evolved over roughly two decades, from long requirements documents and shipping flops like Windows ME toward experiment-driven, customer-centered practice. She argues that…