““I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?” This question always surprises me. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same”
Sandrine Veillet, VP of Global Product at WebMD, describes how she introduced continuous discovery into a large, previously waterfall-style product organization. She began by building a product vision and simple…
Teresa Torres profiles Amy O'Callaghan (product manager) and Jenn Atkins (product designer) at Snagajob, who were coached in continuous discovery and now run a team that talks to customers weekly and validates work…
Teresa Torres recaps her talk and fireside chat at Y Oslo 2024 on continuous discovery. She argues discovery is a team activity involving engineers, designers and PMs, that teams should start with the smallest possible…
This Product in Practice piece follows the Simply Business product team as they adopted continuous discovery with coaching from Teresa Torres. Their first chosen opportunity, late customer payments, was a real pain…
Teresa Torres argues that product teams shifting from managing outputs to managing outcomes need three mindsets to succeed at continuous discovery. She describes a collaborative mindset where the core trio (product…
Teresa Torres argues that continuous product discovery is not limited to famous consumer tech companies; any product team, including those at traditional enterprises, can practice it. She uses a case study of Farm…
This final session of a three-part webinar series argues there is no single correct way to run product discovery, and that teams should instead be judged by underlying principles that fit their context. It covers two…
Teresa Torres and Hope Gurion, both discovery coaches, argue that there is no single correct way to do product discovery, because every company, team, and customer base differs. Instead of prescribing one method, they…
Teresa Torres argues that a simple visual structure, the opportunity solution tree, is changing how product teams do discovery. She explains that teams struggled to connect customer research with solution testing, and…
Teresa Torres, a discovery coach, shares a case study of a SEEK product team that moved from ad hoc, as-needed discovery to a structured, continuous discovery practice. Before coaching, the team interviewed customers…
Chris Jones of SVPG argues that many teams believe they practice product discovery but actually misuse it, falling into recurring anti-patterns. These include using discovery to confirm pre-chosen solutions, treating…
This Product in Practice feature profiles Lisa Orr, a former data scientist turned product manager at Airship, who leads discovery for the orchestration product area with coaching from Teresa Torres. It shows how a…
Marty Cagan walks through a fabricated three-week product discovery sprint to show what the fast, iterative rhythm of discovery actually looks like compared with linear, Waterfall-style processes. The team sets product…
Teresa Torres argues that continuous discovery is achievable in almost any organization, even when people say 'that would never work here.' She frames resistance into three scenarios: the feature factory, the messy…
Teresa Torres describes coaching the CarMax Digital Merchandising team, a mature product team that already practiced discovery but lacked deliberate organization. Through interviews with the PM, designer, and tech lead…
Torres argues that product delivery has matured through Agile, continuous integration, and story mapping, while product discovery, the work of deciding what to build, has lagged behind. She contrasts the traditional…
Teresa Torres reports on the second part of her inaugural CDH Benchmark Survey, which asked product teams about their discovery habits. She argues that many people doubt that continuous discovery exists in practice…
Teresa Torres interviews Ellen Juhlin, a product leader at Orion Labs, about how she introduced continuous discovery habits to a team that had been driven by founder-led outputs, sales-driven feature requests, and…
This case study follows Mike Donovan, SVP of Product at Sauce Labs, who credits a Product Discovery Fundamentals course with reshaping how his team works. Moving away from a feature factory where sales passed requests…
This Product in Practice piece profiles how Hemnet, Sweden's largest property portal, adopted continuous discovery through a grassroots start. A User Research Director and a Chief Product Officer describe how one…
This podcast episode tackles a common trap for internal product teams: gathering requirements through stakeholder meetings instead of observing how real users actually behave. The hosts argue that when colleagues are…
Teresa Torres argues that product teams waste effort ranking backlogs of solutions with made-up scoring formulas. Instead, teams should gather customer opportunities (needs, pain points, desires) from interview stories…
Marty Cagan argues that good product teams must excel at product discovery, which is fundamentally a skill of learning quickly: identifying the right target customer, finding the key problems to solve, and designing…