Product discovery coach, author of Continuous Discovery Habits; writes Product Talk.
🎙️Recorded Conversations We now record almost everything — every meeting has an AI note-taker, and some people wear glasses that capture every word. So what does that do to our relationships when nothing is forgotten and everything can be fact-checked? Petra Wille and Teresa Torres explore the…
“Listen to this episode on: Spotify | Apple Podcasts We now record almost everything — every meeting has an AI note-taker, and some people wear glasses that capture every word. So what does that do to our relationships when nothing is forgotten and everything can be fact-checked? Petra Wille”
Product management is laced with one stubborn bias: we overvalue our own ideas about what to build next. Steve (Vistaly) says minds rarely change until teams hear customers describe the problem in their own words. That's why Vistaly puts interview evidence directly on the opportunity solution…
Inspired by Git diff, Teresa Torres started simple: compare the input tree to the output tree and generate a change set. Then she learned the same pair of trees can produce multiple change sets—and only one tells the real story. A semantic merge means something very different from a delete plus…
Teresa Torres wants to believe every product team does careful synthesis after each customer interview. The reality? It's hard, so teams give up and grab the two or three things they remember most. "We're not competing with making good synthesis faster. We're competing with making shallow synthesis…
What happens when you hand your opportunity solution tree to an AI? Vistaly rebuilt its entire product to find out—and the agents were the easy part. In this episode of Just Now Possible, Teresa Torres talks with Matt O'Connell (Co-Founder and CEO), CP Dehli (Co-Founder), and Steve Klein…
This podcast episode follows Vistaly, an opportunity solution tree (OST) software company, as it rebuilt its product around AI-generated interview snapshots and an agentic workflow that drafts and updates trees from…
🎙️Unpacking Innovation Is innovation the goal — or just a byproduct of solving customer problems well? In this episode of All Things Product, Petra Wille and Teresa Torres unpack one of the most misused words in product: "innovation." Teresa makes the case that chasing novelty for its own sake…
Teresa Torres and Petra Wille argue that innovation is a means rather than a goal: it matters only when it serves customers better. Using the history of the login flow, from passwords to single sign-on, Slack's magic…
🎙️Trash Can Tracking What if the ideas you throw away tell you more about the health of your product process than the ones you ship? In this episode of All Things Product, Petra Wille introduces trash can tracking — a deceptively simple technique for making discovery work visible. By adding trash…
This podcast episode introduces "trash can tracking," a technique where teams place trash can symbols on discovery and delivery boards to make the work they deliberately discard as visible as the work they ship. Host…
"It can feel like you are the lone champion pushing for change in your organization." That's why we are reading Continuous Discovery Habits together throughout 2026. 📚 The book turns five this year and many of you have bought and read it. But reading isn't the same as doing. So we are reading…
This reading guide kicks off a monthly book club celebrating five years of Continuous Discovery Habits, focused this month on Chapter 10, 'Testing Assumptions.' The guide frames the chapter as a bridge between…
Product managers keep coming back to Aha! with the same request: "This prototype is great—now I want it to actually integrate with other systems and do real things." Chris (Aha!) explains how that moment—prototype meets production—reshaped their roadmap. Instead of handing the app to an engineer…
The supermarket shelf used to hold maybe 1,000 SKUs. Now it can hold 10,000, because AI makes it just as easy to build the wrong thing as the right one. Brian (Aha!) argues this is exactly where product managers earn their keep: strategy and discovery decide what deserves a spot on the shelf…
Customers describe the problem right in front of them—not their wildest dreams. That's the trap Chris (Aha!) sees teams fall into during discovery. "It's very difficult for them to imagine that you might deliver their wildest dreams." The real skill in product discovery is extrapolation: taking…
What does it take to build an AI app builder specifically for product managers—not engineers—inside an already crowded market? In this episode of Just Now Possible, Teresa Torres talks with Brian De Haaff (CEO and Co-Founder), Chris Waters (CTO and Co-Founder), and Sarah Moisan-Thomas (Senior…
This episode of Just Now Possible features Aha!'s leadership and PM team discussing Aha! Builder, an AI app builder aimed at product managers rather than engineers. They describe the five-step discovery process that…
💭 "I wish I could click on this card and be like, 'Clean this up.'" When a customer pointed out a flat, unstructured branch in her AI-generated opportunity solution tree, it sparked a three-week journey to fix the problem at its source. Here's what you'll learn from this article: How one customer…
Teresa Torres describes a three-week investigation prompted by a beta customer's complaint that an AI-generated opportunity solution tree had too many flat, unstructured opportunities under one parent. She built…
🎙️Delivery Isn’t Free Everyone's saying it: "Now that AI makes delivery free…" But is it? In this episode of All Things Product, Petra Wille and Teresa Torres pull apart one of the most repeated claims in product right now. They dig into why building a single feature has gotten dramatically…
Teresa Torres and Petra Wille challenge the popular claim that AI has made software delivery free, arguing that while building a single feature is far cheaper, producing a real, production-quality product is not. They…
Later this month I'll be hosting two mini-workshops on the skills that I think will differentiate the best product teams from the rest. AI Evals: The New Discovery Habit 🗓️ September 23, 2026, 9am-10:30am PDT In this session, you'll get introduced to what AI evals are, you'll receive a blueprint…
🎙️Facilitation Skills Conflict on a product team isn't a warning sign — the absence of it usually is. In this episode of All Things Product, Petra Wille and Teresa Torres tackle a question Teresa hears constantly: what should a product trio do when collaboration breaks down and disagreement turns…
This podcast episode argues that conflict on a product team is normal and even healthy, while its total absence often signals a psychological safety problem. Petra Wille and Teresa Torres explore how trios should handle…
AI evals have been the "it" skill for product teams for over a year. I've even called evals a new discovery habit. But I still meet product teams who only have a vague idea of what evals are. And it's not their fault. Most of the writing on this topic is intended for engineers or just isn't…
"The only way to know if our AI products and workflows are any good is with evals." 💡 If you're using AI to write PRDs, analyze customer feedback, or build customer-facing AI products, you need to understand evals. This guide breaks down what evals actually are and why product teams should be…
Teresa Torres introduces a practical test harness for running AI product evals. Manually running every input through a prompt, saving outputs, scoring them against evals, and repeating for each prompt variant is…
Teresa Torres argues that AI evals should be a core discovery habit for product teams, not just an engineering concern. Because LLM outputs are probabilistic and semantic, traditional pass/fail unit tests don't work…
"I'm going to tell you my story because I think it's an amazing story of continuous improvement, of how teeny-tiny steps compound over time." Over the past year, my work has transformed completely—and it all started with a broken ankle and a willingness to get curious about AI. In this article, I…