Product discovery coach, author of Continuous Discovery Habits; writes Product Talk.
🎙️Recorded Conversations We now record almost everything — every meeting has an AI note-taker, and some people wear glasses that capture every word. So what does that do to our relationships when nothing is forgotten and everything can be fact-checked? Petra Wille and Teresa Torres explore the…
Product management is laced with one stubborn bias: we overvalue our own ideas about what to build next. Steve (Vistaly) says minds rarely change until teams hear customers describe the problem in their own words. That's why Vistaly puts interview evidence directly on the opportunity solution…
Inspired by Git diff, Teresa Torres started simple: compare the input tree to the output tree and generate a change set. Then she learned the same pair of trees can produce multiple change sets—and only one tells the real story. A semantic merge means something very different from a delete plus…
Teresa Torres wants to believe every product team does careful synthesis after each customer interview. The reality? It's hard, so teams give up and grab the two or three things they remember most. "We're not competing with making good synthesis faster. We're competing with making shallow synthesis…
What happens when you hand your opportunity solution tree to an AI? Vistaly rebuilt its entire product to find out—and the agents were the easy part. In this episode of Just Now Possible, Teresa Torres talks with Matt O'Connell (Co-Founder and CEO), CP Dehli (Co-Founder), and Steve Klein…
🎙️Unpacking Innovation Is innovation the goal — or just a byproduct of solving customer problems well? In this episode of All Things Product, Petra Wille and Teresa Torres unpack one of the most misused words in product: "innovation." Teresa makes the case that chasing novelty for its own sake…
🎙️Trash Can Tracking What if the ideas you throw away tell you more about the health of your product process than the ones you ship? In this episode of All Things Product, Petra Wille introduces trash can tracking — a deceptively simple technique for making discovery work visible. By adding trash…
"It can feel like you are the lone champion pushing for change in your organization." That's why we are reading Continuous Discovery Habits together throughout 2026. 📚 The book turns five this year and many of you have bought and read it. But reading isn't the same as doing. So we are reading…
Product managers keep coming back to Aha! with the same request: "This prototype is great—now I want it to actually integrate with other systems and do real things." Chris (Aha!) explains how that moment—prototype meets production—reshaped their roadmap. Instead of handing the app to an engineer…
The supermarket shelf used to hold maybe 1,000 SKUs. Now it can hold 10,000, because AI makes it just as easy to build the wrong thing as the right one. Brian (Aha!) argues this is exactly where product managers earn their keep: strategy and discovery decide what deserves a spot on the shelf…
Customers describe the problem right in front of them—not their wildest dreams. That's the trap Chris (Aha!) sees teams fall into during discovery. "It's very difficult for them to imagine that you might deliver their wildest dreams." The real skill in product discovery is extrapolation: taking…
What does it take to build an AI app builder specifically for product managers—not engineers—inside an already crowded market? In this episode of Just Now Possible, Teresa Torres talks with Brian De Haaff (CEO and Co-Founder), Chris Waters (CTO and Co-Founder), and Sarah Moisan-Thomas (Senior…
💭 "I wish I could click on this card and be like, 'Clean this up.'" When a customer pointed out a flat, unstructured branch in her AI-generated opportunity solution tree, it sparked a three-week journey to fix the problem at its source. Here's what you'll learn from this article: How one customer…
🎙️Delivery Isn’t Free Everyone's saying it: "Now that AI makes delivery free…" But is it? In this episode of All Things Product, Petra Wille and Teresa Torres pull apart one of the most repeated claims in product right now. They dig into why building a single feature has gotten dramatically…
Later this month I'll be hosting two mini-workshops on the skills that I think will differentiate the best product teams from the rest. AI Evals: The New Discovery Habit 🗓️ September 23, 2026, 9am-10:30am PDT In this session, you'll get introduced to what AI evals are, you'll receive a blueprint…
🎙️Facilitation Skills Conflict on a product team isn't a warning sign — the absence of it usually is. In this episode of All Things Product, Petra Wille and Teresa Torres tackle a question Teresa hears constantly: what should a product trio do when collaboration breaks down and disagreement turns…
AI evals have been the "it" skill for product teams for over a year. I've even called evals a new discovery habit. But I still meet product teams who only have a vague idea of what evals are. And it's not their fault. Most of the writing on this topic is intended for engineers or just isn't…
"The only way to know if our AI products and workflows are any good is with evals." 💡 If you're using AI to write PRDs, analyze customer feedback, or build customer-facing AI products, you need to understand evals. This guide breaks down what evals actually are and why product teams should be…
"I'm going to tell you my story because I think it's an amazing story of continuous improvement, of how teeny-tiny steps compound over time." Over the past year, my work has transformed completely—and it all started with a broken ankle and a willingness to get curious about AI. In this article, I…
"It can feel like you are the lone champion pushing for change in your organization." That's why we are reading Continuous Discovery Habits together throughout 2026. 📚 The book turns five this year and many of you have bought and read it. But reading isn't the same as doing. So we are reading…
NHS clinicians get ten minutes with a generalist, if they can get an appointment at all—leaving little room for the specific, personal questions women's health actually requires. Hertility Health made a longer intake mandatory before purchase, and something unexpected happened: conversion went up…
How do you build trustworthy AI diagnostic tools in one of medicine's most historically under-researched areas? In this episode of Just Now Possible, Teresa Torres talks with Tulsi Patel (Director of Product and Technology), Lorna Brightmore (Head of Data and AI), and Jack Pickard (Head of…
I'm seeing a huge difference in performance (in a bad direction) across my evals moving from Sonnet 4.6 to Sonnet 5. Previously, my service ran at temperature 0. I'm wondering what prompt strategies people are using to constrain Sonnet 5 now that temperature is no longer an option.
🎙️Quality of Evidence You've got behavioral analytics, support tickets, sales call notes, and a feedback inbox that never empties. With all that data coming in, do product teams actually still need to go out and talk to users? In this episode, Petra Wille and Teresa Torres dig into why not all…