The supermarket shelf used to hold maybe 1,000 SKUs. Now it can hold 10,000, because AI makes it just as easy to build the wrong thing as the right one.
Brian (Aha!) argues this is exactly where product managers earn their keep: strategy and discovery decide what deserves a spot on the shelf. Builder plugs directly into that workflow—turning roadmap strategy into deployable prototypes, collecting real feedback, and promoting validated ideas straight into production.
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YouTube:Teresa Torres on X · Sep 19, 2026
Podcast teaser arguing that as AI makes building cheap, product managers matter most for strategy and discovery to decide what gets built.
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.