Mission → Vision → Strategy → Goals → Roadmap → Task

Lenny Rachitsky explains how mission, vision, strategy, goals, roadmap, and tasks connect, working from the top down and showing where to begin. He illustrates each layer with well-known company examples and uses a heist movie to make the chain memorable.

01Key takeaways

• Start with mission, the purpose of the team or company, though starting with vision is also fine.
• Strategy is a short plan with three to five concrete investments that move you toward the vision.
• Goals are measurable indicators showing whether your strategy is working toward the vision.
• Set goals before the roadmap, since impact estimates for prioritizing ideas depend on expected goal movement.
• Break the roadmap into tasks, the atomic units of work teammates can pick up next.

02Frameworks mentioned

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.