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By Lenny Rachitsky · lennysnewsletter.com · @lennysan on X · YouTube · LinkedIn
Lenny walks through how his Airbnb team turned a problem of rejected booking requests into an 'Instant Book' strategy that grew instant bookings from about 5% to over 80%. He breaks strategy into three steps: determining it, articulating it clearly, and acting on it, with supporting frameworks and reading lists.
Subscriber post — summary only01Key takeaways
- A good strategy diagnoses the core problem, then sets a small number of high-leverage actions.
- Strategy sits between Mission and Vision on one side and Goals and Roadmap on the other.
- Simple framings like metaphors or frameworks make a strategy far easier for teams to remember.
- Repeat the strategy constantly and use it to decide what not to do.
- Build strategic skill by studying markets, customers, colleagues, and classic strategy books.
“A good strategy is, in the end, a hypothesis about what will work.”Michael Porter · Lenny’s Newsletter
02Frameworks mentioned
Mission Vision Strategy Goals RoadmapMinto Pyramid PrincipleRule of ThreeCAN and WANT FrameworkAggregation Theory
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.