Every note in the archive that names Story Mapping: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.
“Continuous Discovery Habits turns five this year. And to celebrate we are reading the book together. Each month, I am releasing an in-depth reading guide that includes: - The chapters we will be reading - A preview of the most important concepts we'll be learning about - Short videos you”
Teresa Torres describes how her blog-writing process changed once she began using Claude as a collaborator for outlining, critiquing, researching, and headline work, which lets her write more. She argues that designing…
Teresa Torres and Petra Wille discuss the practical pain of global invoicing and EU tax compliance for small international online businesses. They argue that platforms and product teams often miss small regulatory…
Teresa Torres and Hope Gurion argue that teams new to outcome-oriented product management lack several hard skills, so leaders must deliberately build them for pilot teams to succeed during an organizational…
Teresa Torres answers a reader's question about how often product teams should ship customer value, concluding that weekly or biweekly delivery is an ideal benchmark rather than an immediate requirement. She explains…
Teresa Torres profiles Chi Phan, a senior PM who was asked to evaluate whether her company should build an API to automate a manual order-fulfillment process between consumers, vendors and her company. Chi used internal…
Teresa Torres profiles Kelsey Terry, former Director of Product at Going, who led a pilot product trio tasked with testing the ideas in Continuous Discovery Habits and spreading them across the company. The story shows…
Teresa Torres and community members address a common problem: a stakeholder, such as a CEO, brings a solution idea that is unconnected to the team's current outcome and discovery work. The article argues against simply…
Teresa Torres and Hope Gurion walk through the seven most common reasons product teams say they have no time for discovery, and offer practical fixes for each. The core argument is that discovery should run in tandem…
Teresa Torres argues that product teams should regularly test the underlying assumptions behind their ideas rather than whole solutions, so they can compare options quickly and drop weak ones early. She explains that an…
Teresa Torres argues that good continuous discovery depends on first surfacing the hidden assumptions behind each idea, since teams can't test beliefs they haven't named. She proposes five assumption categories…
Teresa Torres argues that continuous discovery is achievable in almost any organization, even when people say 'that would never work here.' She frames resistance into three scenarios: the feature factory, the messy…
Teresa Torres interviews Ellen Juhlin, a product leader at Orion Labs, about how she introduced continuous discovery habits to a team that had been driven by founder-led outputs, sales-driven feature requests, and…
Teresa Torres argues that continuous discovery generates a lot of artifacts, and teams often waste effort by creating separate documents for doing, communicating, and archiving work. She recommends using one set of…
Teresa Torres argues that continuous discovery habits apply to early-stage startups, not just mature products, even before a product or customers exist. She illustrates the ideal path with fictional founders who set a…
Teresa Torres argues that effective product teams should pair two discovery activities every week: continuous customer interviewing to find opportunities, and assumption testing to evaluate solutions. Visualizing this…
This Product in Practice story describes how Ellen Juhlin, a senior product director at Orion Labs, brought engineers into continuous discovery. Engineers often see product work as order-taking, but their technical…
Teresa Torres argues that handing discovery findings from a product trio to the rest of the delivery team recreates the old waterfall 'game of telephone', losing context and distorting customer needs. Discovery should…
Teresa Torres argues that product discovery, the work of deciding what to build, should be a continuous activity rather than a project-based phase at the start of a initiative. She contrasts it with delivery, the work…
Teresa Torres argues that the belief that product teams must be co-located is outdated, since many successful companies already run fully remote and global teams, and modern digital tools now provide most of the…
Marty Cagan argues that real collaboration in an empowered product team is very different from how many product managers assume they work. It is not consensus, democracy, artifact-producing requirement handoffs, or…
Teresa Torres shares six guiding principles for effective product discovery, distilled by her co-instructor Jeff Merrell from a design course on prototyping solutions. The principles cover building empathy for a…
Marty Cagan contrasts strong product teams with weak ones, drawing on years of working with both top technology companies and struggling ones. He argues the differences are not minor but span leadership behavior, team…
"It can feel like you are the lone champion pushing for change in your organization." That's why we are reading Continuous Discovery Habits together throughout 2026. 📚 The book turns five this year and many of you have bought and read it. But reading isn't the same as doing. So we are reading…