Framework · 2 notes · discussed by Marty Cagan

Customer Discovery Program

Every note in the archive that names Customer Discovery Program: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganAug 9, 2019

Coaching – Collaboration

Aug 9, 2019 · 8 min

Marty Cagan argues that real collaboration in an empowered product team is very different from how many product managers assume they work. It is not consensus, democracy, artifact-producing requirement handoffs, or…

SVPG · Marty CaganAug 17, 2007

Charter Customer Programs

Aug 17, 2007 · 12 min

Cagan argues that strong products are the foundation of a sustainable business, and that weak products force sales and marketing into costly workarounds and frustrate customers. The remedy he proposes is a Charter…