Framework · 2 notes · discussed by Christian Idiodi, Marty Cagan

Reference Customers

Every note in the archive that names Reference Customers: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

Q:
Answers quote and cite the source notes
Lenny’s Podcast120 min

The essence of product management

Christian Idiodi · Dec 21, 2023
Key learnings
  • Earn trust as a PM by becoming the most knowledgeable person on customers, data and the business, and by asking experts to teach…
  • Frame PM success as earning a 'certificate of appreciation' from customers: revenue, engagement, loyalty, or referrals.
  • Recognize that value is the hardest and most overlooked risk; test whether customers will actually buy, choose, and use the…
SVPG · Marty CaganAug 17, 2007

Charter Customer Programs

Aug 17, 2007 · 12 min

Cagan argues that strong products are the foundation of a sustainable business, and that weak products force sales and marketing into costly workarounds and frustrate customers. The remedy he proposes is a Charter…