Framework · 2 notes · discussed by Marty Cagan

Charter Customer Program

Every note in the archive that names Charter Customer Program: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganOct 1, 2007

Prototype Testing

Oct 1, 2007 · 16 min

Marty Cagan argues that testing high-fidelity prototypes with real users is the most important activity a product manager performs, because it reveals whether people can use a product and whether they want it before…

SVPG · Marty CaganAug 17, 2007

Charter Customer Programs

Aug 17, 2007 · 12 min

Cagan argues that strong products are the foundation of a sustainable business, and that weak products force sales and marketing into costly workarounds and frustrate customers. The remedy he proposes is a Charter…