Product discovery coach, author of Continuous Discovery Habits; writes Product Talk.
“Listen to this episode on: Spotify | Apple Podcasts We now record almost everything — every meeting has an AI note-taker, and some people wear glasses that capture every word. So what does that do to our relationships when nothing is forgotten and everything can be fact-checked? Petra Wille”
This podcast episode follows Vistaly, an opportunity solution tree (OST) software company, as it rebuilt its product around AI-generated interview snapshots and an agentic workflow that drafts and updates trees from…
Teresa Torres and Petra Wille argue that innovation is a means rather than a goal: it matters only when it serves customers better. Using the history of the login flow, from passwords to single sign-on, Slack's magic…
This podcast episode introduces "trash can tracking," a technique where teams place trash can symbols on discovery and delivery boards to make the work they deliberately discard as visible as the work they ship. Host…
This reading guide kicks off a monthly book club celebrating five years of Continuous Discovery Habits, focused this month on Chapter 10, 'Testing Assumptions.' The guide frames the chapter as a bridge between…
This episode of Just Now Possible features Aha!'s leadership and PM team discussing Aha! Builder, an AI app builder aimed at product managers rather than engineers. They describe the five-step discovery process that…
Teresa Torres describes a three-week investigation prompted by a beta customer's complaint that an AI-generated opportunity solution tree had too many flat, unstructured opportunities under one parent. She built…
Teresa Torres and Petra Wille challenge the popular claim that AI has made software delivery free, arguing that while building a single feature is far cheaper, producing a real, production-quality product is not. They…
This podcast episode argues that conflict on a product team is normal and even healthy, while its total absence often signals a psychological safety problem. Petra Wille and Teresa Torres explore how trios should handle…
Teresa Torres introduces a practical test harness for running AI product evals. Manually running every input through a prompt, saving outputs, scoring them against evals, and repeating for each prompt variant is…
Teresa Torres argues that AI evals should be a core discovery habit for product teams, not just an engineering concern. Because LLM outputs are probabilistic and semantic, traditional pass/fail unit tests don't work…
Teresa Torres recounts how, starting as a complete AI beginner after an ankle injury in March 2025, she transformed her product-discovery work over about fifteen months. She moved from using ChatGPT as a search engine…
This reading-guide post kicks off a monthly book club around Teresa Torres's Continuous Discovery Habits, focusing on Chapter 9, which covers identifying hidden assumptions. The chapter argues that teams should test the…
This episode of Just Now Possible features three Hertility team members discussing how they build AI diagnostic tools for women's health in the UK and Ireland. Hertility combines online health assessments, at-home…
This podcast episode between Teresa Torres and Petra Wille argues that product teams are flooded with data but that not all evidence carries the same weight. Low-effort signals like support tickets and app reviews are…
Teresa Torres interviews the founders and CTO of Snapbar, a 14-year-old company that started as a wedding photo booth business, pivoted to a virtual product when COVID eliminated its events, and then rebuilt itself…
Teresa Torres and Petra Wille argue that individual contributors can build real leadership skills before receiving a title. They suggest first clarifying what leadership means in your own organization, since official…
This reading guide kicks off the Continuous Discovery Habits five-year anniversary book club, focusing on Chapter 8, 'Supercharged Ideation.' It argues that generating many ideas, rather than settling on the first one…
Teresa Torres and Petra Wille argue that people who feel their problems are too small for AI are mistaken; the real blocker is lack of exposure to what AI is good at. Teresa describes her habit of testing one to-do item…
This episode of Just Now Possible features a conversation with Priya Nakra and Olivia Rowley of Override Labs, a nonprofit building technology to prevent gender-based violence. Their flagship product, Is This Okay?…
Teresa Torres talks with Petra Wille about how she and co-organizer Arne design experiences rather than mere events at Product at Heart and related leadership gatherings. Petra explains that intentional sensory details…
This podcast episode argues that organizational change is exhausting and that individuals usually waste energy trying to fix their companies' people and processes. Teresa Torres and Petra Wille describe a three-part…
This podcast episode features three members of Musubi, an AI-native trust and safety toolkit for content platforms, discussing how they build custom-trained ML models and LLM-powered moderation tools tailored to each…
Teresa Torres responds to recent supply-chain attacks on software packages by describing how she hardens her local machine while still letting Claude access many folders for her task and research system. She recaps the…
Teresa Torres and Petra Wille argue that the best way to develop a team's skills is often a small, intentional learning group rather than either training everyone at once or leaving people to self-direct. They contrast…
Teresa Torres recounts how a worm known as Mini Shai-Hulud, which spread through popular JavaScript packages in May, pushed her to rethink the security of her AI-assisted building. She explains that most malware follows…
Teresa Torres and Petra Wille rant about how absurd corporate procurement has become for outside experts like speakers and consultants. Torres describes contracts with 80-page ethics policies, 800-question security…
This reading guide introduces the June installment of a book club around Continuous Discovery Habits, centered on Chapter 7, which argues that product strategy belongs in the opportunity space rather than the solution…
This episode of Just Now Possible features Lorikeet, a startup building AI customer support concierge agents for regulated industries. The team describes how months of work on the wrong ideas, such as reflection tools…
Teresa Torres and Petra Wille question whether the technology industry they have built their careers in is net positive for the world. They reflect candidly on contributing to the internet, social media, and now AI, and…