Customers describe the problem right in front of them—not their wildest dreams. That's the trap Chris (Aha!) sees teams fall into during discovery.
"It's very difficult for them to imagine that you might deliver their wildest dreams."
The real skill in product discovery is extrapolation: taking that small, literal ask and building outward—using the customer persona to predict what they'll need next, before they ever ask for it.
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YouTube:Teresa Torres on X · Sep 18, 2026
Argues that customers describe literal small asks, so the key discovery skill is extrapolating from personas to anticipate unstated needs.
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.