Every note in the archive that names Story-Based Interviewing: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.
“In June, I returned to Product at Heart in Hamburg, Germany. I love this event. Arne Kittler and Petra Wille do such an amazing job of curating a thoughtful lineup of speakers and they obsess over the attendee experience. If you are looking for a high-quality product conference, I”
This podcast episode between Teresa Torres and Petra Wille argues that product teams are flooded with data but that not all evidence carries the same weight. Low-effort signals like support tickets and app reviews are…
This book club reading guide introduces Chapter 5 of Continuous Discovery Habits, focused on continuous customer interviewing. Teresa Torres argues that product trios should interview customers on a weekly cadence…
Teresa Torres recounts building an AI-powered 'interview coach' that gives students feedback on practice customer interviews, grounded in her Continuous Interviewing course rubric. She describes moving from a…
Teresa Torres argues that product teams often misuse customer interviews by spending time evaluating solution ideas, which yields unreliable feedback because people overestimate their future behavior. Interviews are…
This Product in Practice case study follows Kranthi Kiran, founder of ThoughtFlow, a collaboration tool combining visual mind mapping with data modeling. It opens by framing the risk founders face when they start from…
Teresa Torres introduces opportunity solution trees as a visual tool that lets product trios map the paths from a desired outcome to customer opportunities, candidate solutions, and assumption tests. The article argues…
Product Talk's community manager, Welena Villasoto, shows how a non-PM can run a weekly continuous interviewing practice. She practiced story-based interviewing with Teresa Torres first, moving from talking too much to…
Teresa Torres interviews Ellen Juhlin, a product leader at Orion Labs, about how she introduced continuous discovery habits to a team that had been driven by founder-led outputs, sales-driven feature requests, and…
Teresa Torres reports on the second part of her inaugural CDH Benchmark Survey, which asked product teams about their discovery habits. She argues that many people doubt that continuous discovery exists in practice…
Teresa Torres argues that opportunity mapping, the first step of building an opportunity solution tree, breaks down when teams generate opportunities from memory, which produces vague, unactionable ideas. Actionable…
Teresa Torres argues that teams should separate their research questions (what they want to learn) from their interview questions (what they actually ask), because people answer direct questions unreliably due to…
Teresa Torres argues that frequent, consistent customer interviews are a keystone habit of continuous discovery, since they make other discovery habits easier to adopt. She addresses who to interview: early on, anyone…
Teresa Torres and Hope Gurion continue their series arguing there is no single right way to run product discovery, while holding teams to shared principles. This session covers two principles of continuous discovery…
Teresa Torres, a discovery coach, shares a case study of a SEEK product team that moved from ad hoc, as-needed discovery to a structured, continuous discovery practice. Before coaching, the team interviewed customers…