Framework · 7 notes · discussed by Teresa Torres

Experience Map

Every note in the archive that names Experience Map: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Product Talk · Teresa TorresMay 4, 2026

Ch. 6: Mapping the Opportunity Space

May 4, 2026 · 6 min

“Continuous Discovery Habits turns five this year. And to celebrate we are reading the book together. Each month, I am releasing an in-depth reading guide that includes: * The chapters we will be reading * A preview of the most important concepts we'll be learning about * Short videos you can”

Lenny’s Podcast67 min

Teresa Torres on how to interview customers, automating continuous discovery, the opportunity solution tree framework, making the case for user research, common interviewing mistakes, and much more

Teresa Torres · Jun 30, 2022
Key learnings
  • Use the opportunity solution tree: put a measurable outcome at the root, map opportunities as customer needs and pain points…
  • Keep opportunities framed in the problem space rather than as disguised solutions; Torres notes most people mistakenly write…
  • Collect rich, behavior-based stories in interviews by asking about the last specific instance (e.g., 'tell me about the last…