Framework · 10 notes · discussed by Teresa Torres, Marty Cagan

Business Model Canvas

Every note in the archive that names Business Model Canvas: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Product Talk · Teresa TorresMar 4, 2025

Frameworks: When to Use Them, When to Break Them - All Things Product Podcast with Teresa Torres & Petra Wille

Mar 4, 2025

“Listen to this episode on: Spotify | Apple Podcasts Frameworks are everywhere in product management, from Business Model Canvases to Opportunity Solution Trees to Jobs to Be Done, and they promise structure, clarity, and efficiency. But what happens when they become rigid recipes that stifle creativity and slow down progress? In”

SVPG · Marty CaganApr 22, 2019

Coaching Tools – The Plan

Apr 22, 2019 · 15 min

Marty Cagan continues his coaching series by describing how managers can help product managers close specific skill gaps identified in an earlier assessment. He covers product knowledge (users, data, industry, business…

Product Talk · Teresa TorresJan 20, 2016

Why Drawing Maps Sharpens Your Thinking

Jan 20, 2016 · 6 min

Teresa Torres argues that drawing maps and visual models sharpens thinking, and that the Business Model Canvas spread because it makes a business model visible on one page. She draws on cognitive psychology, notably…

Product Talk · Teresa TorresJan 13, 2014

What a Clear Product Vision Looks Like

Jan 13, 2014 · 9 min

Teresa Torres walks through a worked example of a clear product vision using her side project GratiGrams, a service for sharing specific appreciation with others. She shows how a vision statement, mission, core values…

Product Talk · Teresa TorresAug 26, 2013

Is Your Idea a Viable Business?

Aug 26, 2013 · 3 min

Teresa Torres argues that most product ideas are born from fleeting thoughts, but only some should become businesses. She offers a set of questions to test an idea's viability before investing heavily. Her approach…

SVPG · Marty CaganJun 22, 2013

Lean Canvas vs. Opportunity Assessment

Jun 22, 2013

Cagan distinguishes two lightweight planning tools that are often confused: the Business Model or Lean Canvas and the Opportunity Assessment. The Canvas suits new businesses or entirely new product lines, where many…

SVPG · Marty CaganApr 21, 2013

Value Creation vs. Value Capture

Apr 21, 2013 · 3 min

Marty Cagan argues that many product teams, both in startups and established companies, spend most of their effort capturing value (pricing tests, ad optimization, cost cutting) rather than creating it. Startups often…

Product Talk · Teresa TorresDec 6, 2011

Great Product Books: Where To Get Started

Dec 6, 2011 · 3 min

Teresa Torres argues that great product management means thinking from the whole business's perspective: a product must not only please customers but also earn money from them, which is the hardest part. She recommends…