Product Talk · Teresa TorresFeb 13, 2019
Feb 13, 2019 · 8 min
“I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business value, user value, and technical difficulty. While this exercise is pervasive, it misses the point entirely. Our job is”
SVPG · Marty CaganOct 12, 2013
Oct 12, 2013 · 4 min
Marty Cagan argues that the biggest risk facing most startups and new products is not market risk or business-model risk but solution risk: whether the team can find an approach customers actually choose to buy and use…
SVPG · Marty CaganJun 22, 2013
Jun 22, 2013
Cagan distinguishes two lightweight planning tools that are often confused: the Business Model or Lean Canvas and the Opportunity Assessment. The Canvas suits new businesses or entirely new product lines, where many…
SVPG · Marty CaganApr 21, 2013
Apr 21, 2013 · 3 min
Marty Cagan argues that many product teams, both in startups and established companies, spend most of their effort capturing value (pricing tests, ad optimization, cost cutting) rather than creating it. Startups often…