Teresa Torres wants to believe every product team does careful synthesis after each customer interview. The reality? It's hard, so teams give up and grab the two or three things they remember most.
"We're not competing with making good synthesis faster. We're competing with making shallow synthesis better."
That realization reshaped the approach: if product teams won't do the deep work, maybe the software should do it for them.
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YouTube:Teresa Torres on X · Oct 2, 2026
Teresa Torres says teams rarely do deep synthesis after customer interviews, so the goal is to make the software help teams synthesize better.
01Frameworks mentioned
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.