Framework · 2 notes · discussed by Marty Cagan

Split Testing

Every note in the archive that names Split Testing: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganJun 1, 2011

The Two Core Competencies

Jun 1, 2011

Marty Cagan argues that good product teams must excel at product discovery, which is fundamentally a skill of learning quickly: identifying the right target customer, finding the key problems to solve, and designing…

SVPG · Marty CaganJan 26, 2010

Regaining Your Product Mojo

Jan 26, 2010 · 5 min

Marty Cagan follows up on his earlier argument that product organizations often degrade into service teams that merely document others' decisions. He offers ten practical moves for reclaiming influence: deep customer…