Framework · 4 notes · discussed by Marty Cagan

Waterfall Development

Every note in the archive that names Waterfall Development: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganJun 15, 2025

Disruption and Denial

Jun 15, 2025 · 3 min

Marty Cagan argues that the current resistance to AI products mirrors the denial that greeted the Internet in the mid-1990s. Back then, many organizations insisted their old Waterfall funding, building, and shipping…

SVPG · Marty CaganMar 5, 2010

Product Discovery for Non-Technology Products

Mar 5, 2010 · 4 min

Marty Cagan reflects on whether product discovery techniques built for software apply to non-technology products. He tested them while writing a book, using customer research, a small group of charter customers…

SVPG · Marty CaganApr 29, 2008

High-Fidelity Prototypes

Apr 29, 2008 · 4 min

Marty Cagan argues that high-fidelity prototypes are one of the most powerful tools for discovering a product that is valuable, usable and feasible. He lists ten benefits, including testing ideas with users before major…

SVPG · Marty CaganFeb 14, 2005

The Waterfall Product Development Process

Feb 14, 2005 · 5 min

Marty Cagan examines the Waterfall product development process, which he notes remains the most common way software products are built despite being decades old and widely criticized. He explains its phased structure of…