Disruption and Denial
Marty Cagan argues that the current resistance to AI products mirrors the denial that greeted the Internet in the mid-1990s. Back then, many organizations insisted their old Waterfall funding, building, and shipping…
Every note in the archive that names Waterfall Development: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.
Marty Cagan argues that the current resistance to AI products mirrors the denial that greeted the Internet in the mid-1990s. Back then, many organizations insisted their old Waterfall funding, building, and shipping…
Marty Cagan reflects on whether product discovery techniques built for software apply to non-technology products. He tested them while writing a book, using customer research, a small group of charter customers…
Marty Cagan argues that high-fidelity prototypes are one of the most powerful tools for discovering a product that is valuable, usable and feasible. He lists ten benefits, including testing ideas with users before major…
Marty Cagan examines the Waterfall product development process, which he notes remains the most common way software products are built despite being decades old and widely criticized. He explains its phased structure of…