Lenny’s Newsletter♥ 96
How to kickstart and scale a consumer business—Step 3: Craft your pitch
Jul 19, 2022 · 11 min
Subscriber post — summary onlyPart three of Lenny Rachitsky's consumer-business series argues that busy audiences ignore ordinary products, so founders need a remarkable 'hook.' It offers four strategies for finding one: spotlighting what's unique…