Read the original at Lenny’s Newsletter ↗lennysnewsletter.com · subscriber post
By Lenny Rachitsky · lennysnewsletter.com · @lennysan on X · YouTube · LinkedIn
Part three of Lenny Rachitsky's consumer-business series argues that busy audiences ignore ordinary products, so founders need a remarkable 'hook.' It offers four strategies for finding one: spotlighting what's unique versus alternatives, mirroring the words power users use, framing the job the product does, and choosing a bold, specific attention-grabber. It closes with diagnostics for a pitch that isn't landing.
Subscriber post — summary only01Key takeaways
- Busy people already have allocated time, so your pitch must be remarkable, not just good.
- Compare your product against what users currently use and pitch the differences that matter.
- Listen to your most obsessed users to find the words they use to describe your product.
- Frame the pitch around the job users are hiring your product to do.
- If a pitch fails, check whether it's bad, aimed at the wrong people, or solving something nobody wants.
“Competition is so fierce that you have to create something remarkable in order to succeed.”Seth Godin · Lenny’s Newsletter
“Unless you hated money, you should sign up with us, because you didn't pay us anything until you got a sale.”Tony Xu (DoorDash) · Lenny’s Newsletter
02Frameworks mentioned
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.