Lenny’s Podcast118 min
Behind the product: Duolingo streaks
Jackson Shuttleworth · Dec 15, 2024
Key learnings
- Streaks are an engagement amplifier, not a substitute: first make sure the core product is something users want to return to…
- Choose a unit of use that matches real engagement; simplifying the streak to one lesson kept users, but dumbing it down to one…
- Focus effort on the first seven days, since loss aversion appears to kick in once a streak reaches about seven days and retention…