Framework · 6 notes · discussed by Marty Cagan

Waterfall

Every note in the archive that names Waterfall: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganFeb 17, 2018

Waterfall Deconstructed

Feb 17, 2018 · 3 min

Marty Cagan argues that many teams claiming to be Agile or Lean still operate with a Waterfall mindset, merely adopting the rituals and buzzwords. He identifies three telltale signs: risks deferred to the end…

SVPG · Marty CaganSep 24, 2014

The Internal Agency Model

Sep 24, 2014 · 3 min

Marty Cagan argues that UX designers often work in isolation, going off for days or weeks to produce a polished 'grand reveal,' a pattern he calls the 'internal agency model.' This breaks down because requirements and…

SVPG · Marty CaganDec 29, 2013

Epic Waste

Dec 29, 2013

Marty Cagan argues that the largest source of technology waste is not government projects or startups but large non-tech companies such as banks, insurers, airlines and retailers. These firms, often run by CIOs or CFOs…

SVPG · Marty CaganNov 10, 2010

Big Bang Releases

Nov 10, 2010

Cagan describes a "Big Bang" release as a project built for months and then launched all at once, a common outcome of Waterfall but also possible under Scrum. He argues it almost never goes well: dates slip or features…

SVPG · Marty CaganOct 14, 2010

Requirements Are Not

Oct 14, 2010

Marty Cagan argues that the concept of a "requirement" is misleading in product work. What stakeholders and customers present as requirements are often untested assumptions or guesses about an underlying problem, while…

SVPG · Marty CaganMay 29, 2007

The Origins of Agile

May 29, 2007 · 4 min

Marty Cagan argues that Agile methods such as Scrum originated in the custom software world, where software is built for a specific customer under contract, rather than in product software companies. That origin…