Product Talk · Teresa TorresDec 17, 2014
Dec 17, 2014 · 6 min
“I’ve read 60 books (so far) this year. These were my favorites. If you like these reviews, I’ll be launching a blog after the new year about the books that I’m reading. I’ll share details in an upcoming newsletter. If you don’t get my newsletter,”
Product Talk · Teresa TorresSep 5, 2014
Sep 5, 2014 · 9 min
Teresa Torres argues that as product teams adopt experimentation, their tests are only as good as their hypotheses and experiment design, so poor setup wastes money, time, and sprints. She lists fourteen common pitfalls…
Product Talk · Teresa TorresMar 14, 2013
Mar 14, 2013 · 11 min
Teresa Torres argues that A/B testing should follow the scientific method rather than being used for trivial tweaks like button colors or wording. She recommends starting from a real insight about why recipients ignore…