Product Talk · Teresa TorresMar 14, 2013
How To Run an A/B Test
Mar 14, 2013 · 11 min
“Now that you are measuring open, click, and conversion rates for your emails, it's time to look at how to improve them. Let's talk about A/B testing, sometimes called split testing. Far too many people hear A/B testing and think button colors and small wording changes.”