Every note in the archive that names Customer Development: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.
Marty Cagan explains where the term "product discovery" came from and why he chose it. He argues that software has always faced two core problems: figuring out the right product, and then building it right, which he…
Marty Cagan announces the second edition of his book INSPIRED, which he describes as essentially a new work rather than an update. He explains that the field has moved past early Lean Startup and Agile ideas, so the new…
Marty Cagan argues that while Lean and Agile are often criticized, their core principles remain valuable, even though most companies practice them poorly. He observes that the best product teams have already moved…
“I continue to be surprised by how many product managers aren’t familiar with dual-track development. I don’t care if you know the buzzwords or if you can define the difference between product discovery and product delivery. But if you work in product management, you should know that”
Torres argues that product delivery has matured through Agile, continuous integration, and story mapping, while product discovery, the work of deciding what to build, has lagged behind. She contrasts the traditional…
Teresa Torres shares her favorite books from the roughly 60 she read in 2014, spanning music, decision making, mathematics, persuasion, negotiation, time perception, integrative thinking, customer development, and…
Teresa Torres argues that confidence in a product idea reflects how coherent a story feels in our heads, not whether the idea is true. She points to Research in Motion and AOL as examples of confident strategies that…
Marty Cagan argues that established companies often lose their capacity for continuous innovation, and that a deeper root cause than the usual focus on scale and execution is an "IT mindset" applied to product work. He…
Teresa Torres argues that great products depend on a clear vision, which she treats as one of three pillars alongside sound decision making and building the right team. Product teams often assume alignment that doesn't…
Cagan argues that strong products are the foundation of a healthy business: weak products inflate acquisition costs, lengthen sales cycles, pressure prices and burden customer service. The most powerful antidote is a…
Marty Cagan, author of product management writing, sets out the personal beliefs that underpin his work and teaching: faith in technology, leadership, honesty, people, giving back, and continuous improvement. He argues…
Marty Cagan introduces four thought leaders whose blogs he finds valuable for product people, many of whom were relatively new voices in 2010. He profiles Ben Horowitz, Eric Ries, Steve Blank, and Fred Wilson…