SVPG · Marty CaganSep 11, 2025
Sep 11, 2025 · 6 min
“Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants to create a successful product, whether or not the person has had professional training or experience in product management, product design, or engineering. Overview We... The post The Purpose of…”
SVPG · Marty CaganJan 1, 2023
Jan 1, 2023 · 4 min
Marty Cagan lays out the product operating model, in which a product manager sits on a small cross-functional team alongside a designer, a tech lead and engineers, and is accountable for solving customer problems that…
SVPG · Marty CaganJul 9, 2021
Jul 9, 2021 · 3 min
Marty Cagan asks whether product discovery applies to feature teams, which are handed a list of features rather than problems to solve. At a simple level, discovery is irrelevant there because the solution is already…
SVPG · Marty CaganAug 29, 2019
Aug 29, 2019 · 9 min
Cagan argues that much of the confusion about product management comes from lumping together two very different team types that both get called 'product teams.' He distinguishes delivery teams (essentially re-packaged…
SVPG · Marty CaganJan 29, 2017
Jan 29, 2017 · 3 min
Marty Cagan argues that while Lean and Agile are often criticized, their core principles remain valuable, even though most companies practice them poorly. He observes that the best product teams have already moved…