Product Talk · Teresa TorresNov 19, 2014
Nov 19, 2014 · 3 min
“You’ve read the Lean Startup. You’ve drank the Kool-Aid. You’re ready to start experimenting. There’s only one problem. You don’t have any web traffic. If the only tool in your toolbox is A/B testing, then this might be a problem. Fortunately, there are”
Product Talk · Teresa TorresOct 29, 2014
Oct 29, 2014 · 3 min
Teresa Torres uses a playful Halloween scenario, planning hot apple cider for neighbors, to illustrate the four levels of product analysis: design, feasibility, feature, and value. Each roadblock the cider plan hits…
Product Talk · Teresa TorresOct 8, 2014
Oct 8, 2014 · 4 min
Teresa Torres argues that many teams run A/B tests without first knowing what they are trying to learn, which produces wasted effort and unclear results. Before testing, a team should define a specific hypothesis and…