Framework · 2 notes · discussed by Marty Cagan

MVP Tests

Every note in the archive that names MVP Tests: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

Q:
Answers quote and cite the source notes
SVPG · Marty CaganJan 26, 2014

Product Market Fit

Jan 26, 2014 · 3 min

Marty Cagan argues that a startup's central goal is reaching Product-Market Fit, the point where a product has proven demand and justifies investing in sales, marketing and scale. He standardizes on Marc Andreessen's…

SVPG · Marty CaganNov 22, 2013

Product Discovery in Established Companies

Nov 22, 2013 · 4 min

Marty Cagan argues that product discovery and rapid test-and-learn techniques, which startups use, apply equally to established companies. Startups have no legacy to protect, so they can take big risks cheaply…