Framework · 2 notes · discussed by Marty Cagan

Customer Impact Assessment

Every note in the archive that names Customer Impact Assessment: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganNov 22, 2013

Product Discovery in Established Companies

Nov 22, 2013 · 4 min

Marty Cagan argues that product discovery and rapid test-and-learn techniques, which startups use, apply equally to established companies. Startups have no legacy to protect, so they can take big risks cheaply…

SVPG · Marty CaganNov 1, 2012

Assessing Customer Impact

Nov 1, 2012 · 4 min

Marty Cagan argues that as teams move to frequent or continuous delivery, releases can surprise customers and internal stakeholders such as sales, service, and product marketing. Most incremental releases are invisible…