SVPG · Marty CaganNov 22, 2013
Nov 22, 2013 · 4 min
Marty Cagan argues that product discovery and rapid test-and-learn techniques, which startups use, apply equally to established companies. Startups have no legacy to protect, so they can take big risks cheaply…
SVPG · Marty CaganAug 14, 2008
Aug 14, 2008 · 3 min
Marty Cagan argues that the word "beta" has become so ambiguous that its meaning depends on what a team is trying to accomplish. He describes four distinct uses: a QA phase handled with real users, a gentle deployment…
SVPG · Marty CaganFeb 14, 2006
Feb 14, 2006 · 3 min
Cagan argues that shipping updates to an established user community requires care, because users dislike change and today's connected internet lets them punish bad releases quickly. He calls the disciplined approach to…