SVPG · Marty CaganDec 1, 2025
Dec 1, 2025 · 7 min
“By Chris Jones and Marty Cagan Moving to the product operating model is about moving from shipping roadmaps of features (output), to solving problems for your customers and your business, as measured by achieving business results (outcomes). But the changes required to do this reach beyond the product organization (the product teams and the product... The post Stakeholders and the…”
SVPG · Marty CaganJul 30, 2024
Jul 30, 2024 · 4 min
Marty Cagan argues that moving to the product model rarely requires a reorganization, because org design is largely orthogonal to whether a company adopts product principles. He describes the two dominant org models…
SVPG · Marty CaganJun 9, 2023
Jun 9, 2023 · 17 min
Marty Cagan argues that generative AI will reshape how product teams are built and how they work, drawing on his decades of experience through successive tech disruptions like the PC, the internet, and mobile. He is…
SVPG · Marty CaganNov 19, 2020
Nov 19, 2020 · 9 min
Marty Cagan argues that empowered product teams depend not on less leadership but on better leadership, and that moving to empowerment is far harder for product leaders than most expect. He splits the role into…
SVPG · Marty CaganMar 4, 2020
Mar 4, 2020 · 4 min
Cagan argues that once leaders decide which problems product teams should tackle, the mechanics of assigning objectives matter a great deal. Leaders own the decision of which team takes which problem, guided by product…