SVPG · Marty CaganDec 1, 2025
Dec 1, 2025 · 7 min
“By Chris Jones and Marty Cagan Moving to the product operating model is about moving from shipping roadmaps of features (output), to solving problems for your customers and your business, as measured by achieving business results (outcomes). But the changes required to do this reach beyond the product organization (the product teams and the product... The post Stakeholders and the…”
SVPG · Marty CaganSep 12, 2022
Sep 12, 2022 · 6 min
Marty Cagan argues that as companies shift from sales-driven feature teams to empowered product teams, the way product teams engage customers changes, and customers need to understand why. He frames a set of pledges…
SVPG · Marty CaganSep 6, 2015
Sep 6, 2015 · 5 min
Cagan argues that feature-list roadmaps often tell teams what to build without explaining the underlying problem, producing waste. He proposes replacing them with shared context: a product vision describing the…