Framework · 2 notes · discussed by Marty Cagan

Valuable, Usable, Feasible, Viable

Every note in the archive that names Valuable, Usable, Feasible, Viable: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganSep 12, 2022

Pledge To Customers

Sep 12, 2022 · 6 min

Marty Cagan argues that as companies shift from sales-driven feature teams to empowered product teams, the way product teams engage customers changes, and customers need to understand why. He frames a set of pledges…

SVPG · Marty CaganSep 4, 2020

Discovery – Problem vs. Solution

Sep 4, 2020 · 4 min

Marty Cagan argues that the common split between a 'problem space' (owned by product) and a 'solution space' (owned by engineering) is overly simplistic and kills innovation. Validating that a customer problem is real…