SVPG · Marty CaganSep 23, 2022
Sep 23, 2022 · 4 min
This essay, the third in a series on meaningful transformation, argues that companies must change how they choose which problems to solve, not just how they build or solve them. It moves beyond feature roadmaps toward…
SVPG · Marty CaganNov 19, 2020
Nov 19, 2020 · 9 min
Marty Cagan argues that empowered product teams depend not on less leadership but on better leadership, and that moving to empowerment is far harder for product leaders than most expect. He splits the role into…
SVPG · Marty CaganFeb 18, 2010
Feb 18, 2010 · 5 min
Marty Cagan contrasts two ways of organizing product work: project-based feature teams that get reshuffled around a communal roadmap, and dedicated product teams that persist around a business area. He argues that…