Framework · 3 notes · discussed by Marty Cagan

Team Objectives

Every note in the archive that names Team Objectives: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganSep 23, 2022

Changing How You Decide Which Problems To Solve

Sep 23, 2022 · 4 min

This essay, the third in a series on meaningful transformation, argues that companies must change how they choose which problems to solve, not just how they build or solve them. It moves beyond feature roadmaps toward…

SVPG · Marty CaganNov 19, 2020

Product Leadership Is Hard

Nov 19, 2020 · 9 min

Marty Cagan argues that empowered product teams depend not on less leadership but on better leadership, and that moving to empowerment is far harder for product leaders than most expect. He splits the role into…

SVPG · Marty CaganFeb 18, 2010

Dedicated Product Teams

Feb 18, 2010 · 5 min

Marty Cagan contrasts two ways of organizing product work: project-based feature teams that get reshuffled around a communal roadmap, and dedicated product teams that persist around a business area. He argues that…