Every note in the archive that names Product Strategy: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.
Marty Cagan and Felipe Castro argue that moving from outputs (what we build) to outcomes (the difference we make) is conceptually simple but practically very hard. They contend that most failed attempts stem from trying…
This essay, the third in a series on meaningful transformation, argues that companies must change how they choose which problems to solve, not just how they build or solve them. It moves beyond feature roadmaps toward…
Marty Cagan argues that empowered product teams depend not on less leadership but on better leadership, and that moving to empowerment is far harder for product leaders than most expect. He splits the role into…
Lea Hickman and Marty Cagan argue that many company transformations to empowered product teams fail because key conditions are missing. They present ten keys, spanning senior leadership support, reframing technology as…
Marty Cagan argues that empowered product teams can only make good decisions if they understand the broader business context they operate in. He outlines six layers of strategic context that leaders should share and…
Marty Cagan argues that product teams can only be empowered and make good autonomous decisions when they understand the broader context, which starts with a compelling product vision and a clear product strategy. The…
Marty Cagan argues that product managers who spend their time prioritizing a laundry list of feature requests are working on the wrong problem. A feature-request roadmap pushes unvalidated features into the plan, skips…
Marty Cagan argues that product strategy has been an unintended casualty of the move to Agile methods, leaving teams chasing features without direction. He defines product strategy as a persuasive, two-to-five-year…
Marty Cagan argues that product teams benefit from writing a short manifesto, a public declaration of core principles and beliefs that complements the product vision and strategy. He describes how a manifesto forces a…