Framework · 2 notes · discussed by Marty Cagan

OKR

Every note in the archive that names OKR: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganMar 17, 2025

Outcomes Are Hard

Mar 17, 2025 · 10 min

Marty Cagan and Felipe Castro argue that moving from outputs (what we build) to outcomes (the difference we make) is conceptually simple but practically very hard. They contend that most failed attempts stem from trying…

SVPG · Marty CaganSep 20, 2015

Roadmap Alternative FAQ

Sep 20, 2015 · 6 min

Marty Cagan answers the most common questions readers raised after his article proposing an alternative to conventional product roadmaps. He argues that engineers should help decide what to build, that outcome-based…