Every note in the archive that names Product Model: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.
“Note: This is the narrative version of a keynote talk for the Lenny & Friends Summit. Recently I was asked a question that I haven’t been able to get out of my head: “In light of all that has changed, what are the things that you used to argue were true, that you no longer... The post Strong Opinions, Loosely…”
Marty Cagan answers common follow-up questions to his earlier argument that builders should distinguish between building to learn (product discovery) and building to earn (product delivery). He argues that as delivery…
Marty Cagan and Elias Lieberich describe how the product model shows up at Google, a company with nine products that each exceed one billion monthly users. The article frames the model around three parts: leaders…
This page is a curated index from SVPG, Marty Cagan's product consultancy, collecting its writing and videos on how generative AI affects product teams. Rather than a single argument, it groups prior pieces by theme…
Marty Cagan and Felipe Castro argue that moving from outputs (what we build) to outcomes (the difference we make) is conceptually simple but practically very hard. They contend that most failed attempts stem from trying…
Cagan and Fredell argue that most M&A deals fail to deliver expected results, and that the usual due diligence misses what matters most: whether the acquired organization can keep building successful products under the…
Marty Cagan argues that the product model, a way of organizing companies around discovering and delivering valuable solutions, is the key capability for responding to major opportunities and threats. He points to the…
Marty Cagan reflects on two years of generative AI's impact on product management, distinguishing between adding AI to products and using AI to change how products are built. He admits his earlier predictions were too…
Marty Cagan and Josh Kerievsky argue that outsourcing agencies can apply the product model to custom solution work, even though clients often arrive with a fixed solution in mind and fixed-price contracts. The core…
Marty Cagan and Stacey Langer argue that the product model, though born in commercial product companies, fits government technology work because government also aims to create value and achieve outcomes, just measured…
Marty Cagan argues that organizations must shift from measuring success by shipping output on fixed dates to achieving customer and business outcomes. He frames this as moving from time-to-market to time-to-money and…
Marty Cagan argues that for product companies at scale, he knows of no reliable alternative to strong product leadership. He explains that founders who act as head of product eventually stop scaling, and that the common…
This FAQ, published by Marty Cagan after his book TRANSFORMED, answers recurring reader objections about moving from feature teams to empowered product teams. It argues that the product manager role changes rather than…
Marty Cagan argues that moving from command-and-control leadership to an empowered product model requires changes on both sides: executives must not simply step back, and product teams must engage executives more, not…
Marty Cagan announces that the next SVPG book, TRANSFORMED, is in progress with Lea, Jon, Christian and Chris as co-authors, targeting early 2024. The book addresses the many established companies that struggle to shift…