Framework · 2 notes · discussed by Marty Cagan

Four Product Risks (Value, Usability, Feasibility, Viability)

Every note in the archive that names Four Product Risks (Value, Usability, Feasibility, Viability): summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganApr 27, 2026

Build To Learn FAQ

Apr 27, 2026 · 10 min

“In our last article, we argued that especially in the age of AI, we are all builders, but that there is a very meaningful difference between building to learn (known as product discovery) versus building to earn (known as product delivery). Moreover, we argued that as the cost of product delivery continues to drop, the... The post Build To Learn…”

SVPG · Marty CaganSep 10, 2020

Discovery – Judgement

Sep 10, 2020 · 5 min

Marty Cagan argues that product discovery depends heavily on judgement, which many product people try to replace with frameworks and templates. He identifies four areas where judgement is required: assessing risk…