Framework · 2 notes · discussed by Marty Cagan

Ready-Fire-Aim

Every note in the archive that names Ready-Fire-Aim: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganApr 27, 2026

Build To Learn FAQ

Apr 27, 2026 · 10 min

“In our last article, we argued that especially in the age of AI, we are all builders, but that there is a very meaningful difference between building to learn (known as product discovery) versus building to earn (known as product delivery). Moreover, we argued that as the cost of product delivery continues to drop, the... The post Build To Learn…”

SVPG · Marty CaganJan 27, 2025

The Product Model and Agile

Jan 27, 2025 · 4 min

Marty Cagan addresses a recurring question: how Agile relates to the Product Operating Model. He argues Agile is only one of three dimensions of the product model, covering how software is built, tested, and deployed…