Framework · 2 notes · discussed by Marty Cagan

Project Model

Every note in the archive that names Project Model: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganApr 27, 2026

Build To Learn FAQ

Apr 27, 2026 · 10 min

“In our last article, we argued that especially in the age of AI, we are all builders, but that there is a very meaningful difference between building to learn (known as product discovery) versus building to earn (known as product delivery). Moreover, we argued that as the cost of product delivery continues to drop, the... The post Build To Learn…”

SVPG · Marty CaganJun 4, 2015

Product Fail

Jun 4, 2015 · 10 min

Marty Cagan argues that the common company process of taking executive or stakeholder ideas, building business cases, prioritizing feature roadmaps, and handing requirements down a line from product to design to…