Framework · 2 notes · discussed by Marty Cagan, Teresa Torres

Product Positioning

Every note in the archive that names Product Positioning: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganDec 27, 2018

Design in Enterprise Software Companies

Dec 27, 2018 · 5 min

Chris Jones argues that enterprise software companies often underinvest in product design because they assume only end users benefit from it, when design also drives buyer decisions. He contends that the product itself…