Product-Led Growth Funnel

Five steps to starting your product-led growth motion

“I’ve read hundreds of articles about product-led growth (PLG), and they all kind of blur together. So when founders ask me for advice on building their PLG motion, I still don’t know where to point them. Thus, when Hila Qu approached me about collaborating on a definitive deep-dive on building a PLG motion, I was thrilled. Hila helped scale Acorns from 1 million to 5 million users as their VP of growth, then joined GitLab, where she…”