Framework · 3 notes · discussed by Lenny Rachitsky, Hila Qu

Customer 360 Database

Every note in the archive that names Customer 360 Database: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Podcast106 min

The ultimate guide to adding a PLG motion

Hila Qu · Apr 2, 2023
Key learnings
  • Treat PLG as data-led growth: free products should yield broader reach plus usage data showing which features correlate with…
  • Most companies end up running both PLG and sales motions; start PLG early because retrofitting it into a sales-led organization…
  • Commit for a year or two and don't mistake simply opening a free trial for a PLG strategy; it requires redesigning activation…
Lenny’s Newsletter · Free post♥ 83

Five steps to starting your product-led growth motion, part 2

Jan 17, 2023 · 12 min

“If you’re just joining us, make sure to read part one of this series, where I cover the first three steps of starting your PLG motion: - Step 1: Map your funnel - Step 2: Pick a starting point - Step 3: Anticipate the most common pitfalls Now let’s continue with step 4. You can find on LinkedIn, Twitter, and Substack. Make sure to check out the Reforge courses she teaches, Advanced Growth Strategy and Experimentation & Testing, and…”