Lenny’s Newsletter · Free post♥ 232
Jan 10, 2023 · 20 min
“I’ve read hundreds of articles about product-led growth (PLG), and they all kind of blur together. So when founders ask me for advice on building their PLG motion, I still don’t know where to point them. Thus, when Hila Qu approached me about collaborating on a definitive deep-dive on building a PLG motion, I was thrilled. Hila helped scale Acorns from 1 million to 5 million users as their VP of growth, then joined GitLab, where she…”
Lenny’s Podcast106 min
Hila Qu · Apr 2, 2023
Key learnings- Treat PLG as data-led growth: free products should yield broader reach plus usage data showing which features correlate with…
- Most companies end up running both PLG and sales motions; start PLG early because retrofitting it into a sales-led organization…
- Commit for a year or two and don't mistake simply opening a free trial for a PLG strategy; it requires redesigning activation…
Lenny’s Newsletter♥ 135
Nov 8, 2022 · 17 min
Subscriber post — summary onlyA follow-up on activation metrics explaining a three-step method: brainstorm candidate moments from usage data, test them with regression against retention, then run experiments to confirm causality. It adds real reader…
Lenny’s NewsletterAug 12, 2024
Aug 12, 2024 · 18 min
Subscriber post — summary onlyHila Qu, a growth advisor and former GitLab and Acorns growth leader, walks through how B2B companies can add a product-led growth (PLG) motion alongside sales. Her core argument is that PLG and sales are complementary…