Lenny’s Newsletter · Free post♥ 232
Jan 10, 2023 · 20 min
“I’ve read hundreds of articles about product-led growth (PLG), and they all kind of blur together. So when founders ask me for advice on building their PLG motion, I still don’t know where to point them. Thus, when Hila Qu approached me about collaborating on a definitive deep-dive on building a PLG motion, I was thrilled. Hila helped scale Acorns from 1 million to 5 million users as their VP of growth, then joined GitLab, where she…”
Lenny’s Newsletter · Free post♥ 286
Dec 3, 2019 · 22 min
This is Part 4 of Lenny Rachitsky's marketplace series, focused on driving initial demand after supply is underway. It argues that the timing of investing in demand depends on product-market fit, where growth comes…
Lenny’s Newsletter♥ 30
Nov 17, 2020 · 10 min
Subscriber post — summary onlyLenny Rachitsky catalogs over thirty examples of 'magical growth loops,' where new users come mainly from existing users rather than paid acquisition. He groups them into four types: supply driving demand, demand…
Lenny’s Newsletter♥ 45
Oct 5, 2021 · 16 min
Subscriber post — summary onlyLenny Rachitsky shares a curated directory of roughly 200 favorite reads, listens, and watches on growth, startups, writing, angel investing, product management, leadership, and frameworks, cleaned up and expanded for…
Lenny’s Newsletter♥ 25
Jun 22, 2021 · 9 min
Subscriber post — summary onlyThe post argues that distribution, not product alone, separates startups that succeed from those that fail, and that a unique distribution advantage is needed to reach audiences more cheaply than competitors. It lays…
Lenny’s Podcast115 min
Elena Verna 3.0 · Jun 23, 2022
Key learnings- Founders should drive the first stage of growth themselves; hire a growth leader only after product-market fit, strong retention…
- A growth team cannot fix a declining core product or go-to-market; stabilize the core issues first before adding growth resources.
- Homepage and brand redesigns rarely lift acquisition immediately; plan for three to six months of post-launch optimization or…
Lenny’s Newsletter · Free post♥ 25
Jan 7, 2020 · 11 min
This issue of Lenny Rachitsky's newsletter answers three reader questions about career and organizational challenges in product work. The first, drawing on growth leader Brian Balfour, explains how to break into a…
Lenny’s Newsletter♥ 25
Nov 2, 2021 · 7 min
Subscriber post — summary onlyThis post is mostly a promotional announcement for a part-time PM course aimed at early-career product managers, with a reader Q&A in the middle. The core advice in the Q&A explains how to move from a generalist PM role…
Lenny’s Podcast107 min
Luc Levesque · Jun 15, 2023
Key learnings- Focus relentlessly on impact over activity: measure outcomes against the north-star metric rather than hours worked or work…
- Hire the top 1% by looking for repeated 'signs of excellence' in a candidate's history, such as multiple standout achievements…
- Recruit with the whole executive team and involve the candidate's spouse or family, since changing companies is a family…
Lenny’s Newsletter · Free post♥ 14
Jan 14, 2020 · 9 min
Lenny Rachitsky's newsletter answers two reader questions. The first, with guest Lex Roman, argues that a PM can keep designers and engineers motivated around metrics by involving them in the whole measurement cycle…