Framework · 2 notes · discussed by Marty Cagan

Customer Discovery

Every note in the archive that names Customer Discovery: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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SVPG · Marty CaganSep 17, 2025

Forward Deployed Engineers

Sep 17, 2025 · 5 min

“Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants to create a successful product, whether or not the person has had professional training or experience in product management, product design, or engineering. In the... The post Forward Deployed Engineers…”

SVPG · Marty CaganAug 30, 2013

The Power of Reference Customers

Aug 30, 2013 · 5 min

Cagan argues that strong products are the foundation of a healthy business: weak products inflate acquisition costs, lengthen sales cycles, pressure prices and burden customer service. The most powerful antidote is a…